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Efficient Consumer Response

Logistics Information Management

ISSN: 0957-6053

Article publication date: 1 April 1993

Abstract

Discusses a new methodology – efficient consumer response (ECR) – which the authors describe as an extension of MRP, JIT and QR. ECR aims to optimize the grocery supply chain through partnerships formed between manufacturers and retailers.

Keywords

Citation

Wood, A. (1993), "Efficient Consumer Response", Logistics Information Management, Vol. 6 No. 4, pp. 38-40. https://doi.org/10.1108/EUM0000000002908

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited