Examines an issue of fundamental importance to marketing and manufacturing companies – how to implement more customer focus and responsiveness through better management of their supply chains. Aimed at senior management frustrated by their company′s inability to make real breakthroughs in this arena, while at the same time scared‐stiff of possible and catastrophic breakdown in supply through imposed change that the company cannot accommodate. Offers some ideas on how control and responsiveness can be achieved in logistics through supportive systems improvements. By “logistics” we are generically describing far more than just physical goods movement.
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