This article provides a broad perspective on the scope of counselling in organisations conceptualised around stress. Two intersecting dimensions are postulated – that of the individual and the organisation, and that of distress and eustress. By means of a discussion of the quadrants thus created, the provision of counselling services, training and consultancy can be conceptualised, re‐evaluated and broadened to include not only prevention and limitation of the effects of negatively experienced stress, but also the cultivation and enhancement of positively experienced stress (eustress).
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