Considers some of the processes of futures marketing particularly as practiced by one company, Corning Inc. Discusses company culture and two methods of marketing nonexistent products. Concludes that a company that markets new types of products must be constantly watchful for changes that could impact its plans and must be ready to reassess and replan immediately if external or internal situations indicate doing so.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1991, MCB UP Limited