TY  - JOUR
AB  - Discusses ten principles applicable to pricing. Includes
revenue‐generating, market share and cost strategies. Notes that astute
pricing requires design of a second price discount schedule and pricing
plans should not be overly complex or out of sync with efficient
shipping units. Concludes that it is these principles marketers need to
be cognizant of and for which they need to develop skills.
VL  - 6
IS  - 3/4
SN  - 0885-8624
DO  - 10.1108/EUM0000000002751
UR  - https://doi.org/10.1108/EUM0000000002751
AU  - MaGrath Allan J.
PY  - 1991
Y1  - 1991/01/01
TI  - Ten Timeless Truths about Pricing
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 15
EP  - 23
Y2  - 2024/04/16
ER  -