TY  - JOUR
AB  - Discusses executive decision making and the importance of the
broader use of market research throughout the management ranks. Looks at
the opportunities and constraints between market research and
decision‐making executives. Proposes an amalgamated and integrated
effort to ensure the timely gathering and analysis of appropriate
information to help make beneficial decisions.
VL  - 6
IS  - 1/2
SN  - 0885-8624
DO  - 10.1108/EUM0000000002748
UR  - https://doi.org/10.1108/EUM0000000002748
AU  - Raphael Joel
AU  - Parket I. Robert
PY  - 1991
Y1  - 1991/01/01
TI  - The Need for Market Research in Executive Decision Making
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 15
EP  - 21
Y2  - 2024/05/11
ER  -