To read this content please select one of the options below:

The Need for Market Research in Executive Decision Making

Joel Raphael (Director of Market Research for AT&T Business Communications Services. He received a B.E.E. from City College, an M.S.E.E. from New York University, and a Master's in Advanced Management from Pace University.)
I. Robert Parket (Supervisor of the Industrial Marketing Program at the Baruch College (CUNY) School of Business and is a former Deputy Chairman of the Marketing Department.)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 January 1991



Discusses executive decision making and the importance of the broader use of market research throughout the management ranks. Looks at the opportunities and constraints between market research and decisionā€making executives. Proposes an amalgamated and integrated effort to ensure the timely gathering and analysis of appropriate information to help make beneficial decisions.



Raphael, J. and Parket, I.R. (1991), "The Need for Market Research in Executive Decision Making", Journal of Business & Industrial Marketing, Vol. 6 No. 1/2, pp. 15-21.




Copyright © 1991, MCB UP Limited

Related articles