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The Need for Market Research in Executive Decision Making

Joel Raphael (Director of Market Research for AT&T Business Communications Services. He received a B.E.E. from City College, an M.S.E.E. from New York University, and a Master's in Advanced Management from Pace University.)
I. Robert Parket (Supervisor of the Industrial Marketing Program at the Baruch College (CUNY) School of Business and is a former Deputy Chairman of the Marketing Department.)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 January 1991

Abstract

Discusses executive decision making and the importance of the broader use of market research throughout the management ranks. Looks at the opportunities and constraints between market research and decision‐making executives. Proposes an amalgamated and integrated effort to ensure the timely gathering and analysis of appropriate information to help make beneficial decisions.

Keywords

Citation

Raphael, J. and Parket, I.R. (1991), "The Need for Market Research in Executive Decision Making", Journal of Business & Industrial Marketing, Vol. 6 No. 1/2, pp. 15-21. https://doi.org/10.1108/EUM0000000002748

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited