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Implementing Expert Systems into Business‐to‐Business Marketing Practice

Margery Steinberg (Marketing Department Chair and Assistant Professor of Marketing at the University of Hartford, Conneticut where her areas of specialization include advertising, consumer behavior, personal selling, and non‐profit marketing.)
Richard E. Plank (Assistant Professor of Marketing at the University of Lowell in Lowell, Massachusetts.)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 February 1990

359

Abstract

Discusses artificial intelligence, particularly expert or knowledge systems, and its relevance for business‐to‐business marketing and marketing decision support systems. Enables the reader to understand the basic concepts of expert systems while providing more technical references, before discussing current and potential applications for decision support systems. Argues that expert systems will ultimately play a major role in such applications, developing over the next two decades. Includes appendices and a glossary of terms and definitions.

Keywords

Citation

Steinberg, M. and Plank, R.E. (1990), "Implementing Expert Systems into Business‐to‐Business Marketing Practice", Journal of Business & Industrial Marketing, Vol. 5 No. 2, pp. 15-26. https://doi.org/10.1108/EUM0000000002741

Publisher

:

MCB UP Ltd

Copyright © 1990, MCB UP Limited

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