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Involving the middle‐level line managers in building strategic planning information

Noel B. Zabriskie (Professor of Market Planning and Research on the faculty of the University of North Florida.)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 January 1989

254

Abstract

Describes how corporations have recently decided that development of strategic planning information can be improved through the involvement of lower‐level line managers in their planning process. Proposes a practical method for organising middle‐level line managers in sequential order so as to plan efficiently. Discusses some behavioural implications are discussed.

Keywords

Citation

Zabriskie, N.B. (1989), "Involving the middle‐level line managers in building strategic planning information", Journal of Business & Industrial Marketing, Vol. 4 No. 1, pp. 37-48. https://doi.org/10.1108/EUM0000000002723

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited

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