Involving the middle‐level line managers in building strategic planning information
Abstract
Describes how corporations have recently decided that development of strategic planning information can be improved through the involvement of lower‐level line managers in their planning process. Proposes a practical method for organising middle‐level line managers in sequential order so as to plan efficiently. Discusses some behavioural implications are discussed.
Keywords
Citation
Zabriskie, N.B. (1989), "Involving the middle‐level line managers in building strategic planning information", Journal of Business & Industrial Marketing, Vol. 4 No. 1, pp. 37-48. https://doi.org/10.1108/EUM0000000002723
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited