TY  - JOUR
AB  - Discusses the reasons why companies innovate, and the methods
employed to innovate successfully. Considers the factors which
discourage innovation, the right people, rewards, environment, and
organizational structure for innovation as well as the sources of
creative ideas. Concludes that innovation is allowed by attention to the
human needs of the innovator, rather than by force, and attending to
these needs allows companies to enjoy growth and leadership in the
markets they serve.
VL  - 40
IS  - 5
SN  - 0043-8022
DO  - 10.1108/EUM0000000002652
UR  - https://doi.org/10.1108/EUM0000000002652
AU  - Campbell J.
AU  - Kleiner B.H.
PY  - 1991
Y1  - 1991/01/01
TI  - How to Increase Organisational Innovation
T2  - Work Study
PB  - MCB UP Ltd
SP  - 6
EP  - 9
Y2  - 2024/04/25
ER  -