Examines the development of traditional quality practices in America since World War 2. Identifies areas of current Acceptable Quality level practice which require radical change by the implementation of TQM, citing case studies of four American companies′ quality programmes. Concludes that TQM depends on establishing goals of perfection, communicating them to the workforce, the use of process controls, and employing TQM in design, marketing and service areas; and that TQM is necessary for domestic and international success.
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