To read the full version of this content please select one of the options below:

The Team Market: An Exploratory Analysis of Income, Spending and Shopping Patterns

Dennis H. Tootelian (Professor of Marketing and Director of the Center for Small Business at California State University, Sacramento)
Ralph M. Gaedeke (Professor of Marketing at California State University, Sacramento)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 April 1992

Abstract

Reports on a study examining teenage incomes and savings, primary sources of information for purchasing in selected product categories, spending patterns within those categories, and teenagers′ overall shopping habits. Concludes that teenagers represent a surprisingly sophisticated market, with a need to define target segments and focus retailers′ attention on two steps: emphasize the image and social nature of shopping in the store, and adopt a strong in‐store selling program once teens arrive.

Keywords

Citation

Tootelian, D.H. and Gaedeke, R.M. (1992), "The Team Market: An Exploratory Analysis of Income, Spending and Shopping Patterns", Journal of Consumer Marketing, Vol. 9 No. 4, pp. 35-44. https://doi.org/10.1108/EUM0000000002599

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited