TY - JOUR AB - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629210035418. When citing the article, please cite: Rick Brown, (1992), “Managing the ‘S’ Curves of Innovation”, Journal of Business & Industrial Marketing, Vol. 7 Iss: 3, pp. 41 - 52. VL - 9 IS - 1 SN - 0736-3761 DO - 10.1108/EUM0000000002597 UR - https://doi.org/10.1108/EUM0000000002597 PY - 1992 Y1 - 1992/01/01 TI - Erratum T2 - Journal of Consumer Marketing PB - MCB UP Ltd SP - 61 EP - 72 Y2 - 2024/04/24 ER -