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Erratum

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 January 1992

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629210035418. When citing the article, please cite: Rick Brown, (1992), “Managing the ‘S’ Curves of Innovation”, Journal of Business & Industrial Marketing, Vol. 7 Iss: 3, pp. 41 - 52.

Citation

(1992), "Erratum", Journal of Consumer Marketing, Vol. 9 No. 1, pp. 61-72. https://doi.org/10.1108/EUM0000000002597

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited