This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629210035391. When citing the article, please cite: Ann T. Kuzma, William L. Shanklin, (1992), “How Medium-market-share Companies Achieve Superior Profitability”, Journal of Business & Industrial Marketing, Vol. 7 Iss: 3, pp. 29 - 39.
(1992), "Erratum", Journal of Consumer Marketing, Vol. 9 No. 1, pp. 39-46. https://doi.org/10.1108/EUM0000000002595
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