TY  - JOUR
AB  - Reports on a study designed to explore the effects of religion and
religiosity on perceived risk in purchase decisions. Asserts that
religious values represent the most basic element of a consumer′s
cognitive world, and can be meaningfully related to lifestyles.
Concludes that religious individuals tend to perceive higher risks in
their purchase decisions.
VL  - 7
IS  - 3
SN  - 0736-3761
DO  - 10.1108/EUM0000000002580
UR  - https://doi.org/10.1108/EUM0000000002580
AU  - Delener Nejdet
PY  - 1990
Y1  - 1990/01/01
TI  - The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 27
EP  - 38
Y2  - 2024/04/23
ER  -