Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions. Asserts that religious values represent the most basic element of a consumer′s cognitive world, and can be meaningfully related to lifestyles. Concludes that religious individuals tend to perceive higher risks in their purchase decisions.
Delener, N. (1990), "The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions", Journal of Consumer Marketing, Vol. 7 No. 3, pp. 27-38. https://doi.org/10.1108/EUM0000000002580
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