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The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions

Nejdet Delener (Associate Professor of Marketing at the Colleges of Business Administration, St. John's University)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 March 1990

Abstract

Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions. Asserts that religious values represent the most basic element of a consumer′s cognitive world, and can be meaningfully related to lifestyles. Concludes that religious individuals tend to perceive higher risks in their purchase decisions.

Keywords

Citation

Delener, N. (1990), "The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions", Journal of Consumer Marketing, Vol. 7 No. 3, pp. 27-38. https://doi.org/10.1108/EUM0000000002580

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited