Effects of Store Music on Shopping Behavior
Richard Yalch
(Professor of Marketing and International Business at the University of Washington in Seattle)
Eric Spangenberg
(Doctoral student in marketing at the University of Washington)
8467
Abstract
Describes an experiment conducted comparing the effects of background and foreground music on clothing store shoppers. Concludes that choosing to play store music solely to satisfy customers′ preferences may not be the optimal approach; instead music should be varied across areas of a store that appeal to different‐aged customers.
Keywords
Citation
Yalch, R. and Spangenberg, E. (1990), "Effects of Store Music on Shopping Behavior", Journal of Consumer Marketing, Vol. 7 No. 2, pp. 55-63. https://doi.org/10.1108/EUM0000000002577
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited