Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024737. When citing the article, please cite: Michael S. LaTour, Shaker A. Zahra, (1988), “FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?”, Journal of Services Marketing, Vol. 2 Iss: 4, pp. 5 - 14.

Citation

(1989), "Erratum", Journal of Consumer Marketing, Vol. 6 No. 2, pp. 61-70. https://doi.org/10.1108/EUM0000000002548