This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210035215. When citing the article, please cite: David Shani, Sujana Chalasani, (1992) “Exploiting Niches Using Relationship Marketing”, Journal of Consumer Marketing, Vol. 9 Iss: 3, pp. 33 - 42.
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