TY  - JOUR
AB  - Examines the use of celebrity endorsement in advertising. Reviews
the results of a recent study looking at the effect of a celebrity′s
attractiveness, trustworthiness and expertise on product purchase
intentions, and of one examining the relevance of physical
attractiveness and other symbolic attributes of the endorser in relation
to product meaning. Considers implications for marketing managers and
concludes that further research is necessary.
VL  - 6
IS  - 4
SN  - 0887-6045
DO  - 10.1108/EUM0000000002531
UR  - https://doi.org/10.1108/EUM0000000002531
AU  - Walker Mary
AU  - Langmeyer Lynn
AU  - Langmeyer Daniel
PY  - 1992
Y1  - 1992/01/01
TI  - Commentary: Celebrity Endorsers: Do You Get What You Pay
for?
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 35
EP  - 42
Y2  - 2024/04/23
ER  -