Considers the relevance of creativity to marketing and advertising. States that since creativity involves risk, organizations may be actually penalizing creativity or rewarding its avoidance. Discusses common barriers to creativity in organizations which can be said to be bureaucratic. Suggests three key solutions to the problem, related to communication, simple ideas and celebrating creativity. Concludes that acompany must make some sacrifices in order to commit itself to a creative spirit and enjoy its benefits.
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