This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002577. When citing the article, please cite: Richard Yalch, Eric Spangenberg, (1990), “Effects of Store Music on Shopping Behavior”, Journal of Consumer Marketing, Vol. 7 Iss: 2, pp. 55 - 63.
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