Service Pricing: a Differentiation Premium Approach
Danny R. Arnold
(Professor of Marketing at Mississippi State University. He earned his B.S., M.B.A., and D.B.A. from Louisiana Tech University.)
K. Douglas Hoffman
(Assistant Professor of Marketing at Mississippi State University where he is also the Associate Director of the Professional Golf Management Program. Dr. Hoffman holds a B.S. degree from Ohio State University and an M.B.A. and D.B.A. from the University of Kentucky.)
James McCormick
(Doctoral student and graduate assistant at Mississippi State University. He earned his B.A. from Saint Olaf College, and M.B.A. from Southeastern Louisiana University.)
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Abstract
States that current pricing strategies used in the service industries are often too simplistic and ineffective in the face of complex environmental conditions. Introduces the Pricing Differentiation Premium Model, which includes in the firm′s pricing strategy its ability to differentiate itself from competitors. Discusses possible strategies for influencing differentiation premiums which can improve the pricing discretion of the service provider.
Keywords
Citation
Arnold, D.R., Hoffman, K.D. and McCormick, J. (1989), "Service Pricing: a Differentiation Premium Approach", Journal of Services Marketing, Vol. 3 No. 3, pp. 25-33. https://doi.org/10.1108/EUM0000000002490
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited