To read this content please select one of the options below:

Customer Contact Personnel: Using Interviewing Techniques to Select for Adaptability in Service Employees

Alicia Thompson (Assistant professor of marketing and retail specialist at James Madison University. She holds degrees in marketing and corporate strategy from Auburn University and the University of Southern California, as well as a doctor of business administration degree from the University of Colorado.)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 January 1989

388

Abstract

Considers the need to select customer contact personnel who already exhibit the desirable trait of adaptability, thus reducing the need for training. Discusses the issue of adaptability in service employees and how to select for adaptability. Examines several methods which can be used in the selection process, such as abstract questioning, situational vignette interviewing, role playing. Concludes that whiletraining is vital for all employees, creative interviewing techniques can help to secure service‐oriented employees who represent the most potential for service businesses.

Keywords

Citation

Thompson, A. (1989), "Customer Contact Personnel: Using Interviewing Techniques to Select for Adaptability in Service Employees", Journal of Services Marketing, Vol. 3 No. 1, pp. 57-65. https://doi.org/10.1108/EUM0000000002482

Publisher

:

MCB UP Ltd

Copyright © 1989, MCB UP Limited

Related articles