TY  - JOUR
AB  - Examines the development of new services in service organizations,
which has often been incomplete and has resulted in the needs of the
marketplace remaining unsatisfied. Considers the findings of a study
comparing the process of new service development in different service
industries. Reports on how development may be improved and offers a
model allowing greater input from the service recipients.
VL  - 3
IS  - 1
SN  - 0887-6045
DO  - 10.1108/EUM0000000002478
UR  - https://doi.org/10.1108/EUM0000000002478
AU  - Bowers Michael R.
PY  - 1989
Y1  - 1989/01/01
TI  - Developing New Services: Improving the Process Makes it
Better
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 15
EP  - 20
Y2  - 2024/09/19
ER  -