TY  - JOUR
AB  - Believes that sponsorship can be a source of income for libraries
and notes that the Office of Arts and Libraries is keen to assess its
potential. Explains that a marketing and PR firm has been recently
commissioned to research sponsorship in libraries. Concludes that while
sponsorship clearly offers the potential of generating additional income
it will never be the sole or even major part of library funding.
VL  - 92
IS  - 12
SN  - 0307-4803
DO  - 10.1108/EUM0000000002415
UR  - https://doi.org/10.1108/EUM0000000002415
AU  - Johnson Kevin
PY  - 1991
Y1  - 1991/01/01
TI  - Sponsorship as a Library Revenue Source
T2  - New Library World
PB  - MCB UP Ltd
Y2  - 2024/04/18
ER  -