To read the full version of this content please select one of the options below:

Sponsorship as a Library Revenue Source

New Library World

ISSN: 0307-4803

Article publication date: 1 December 1991

Abstract

Believes that sponsorship can be a source of income for libraries and notes that the Office of Arts and Libraries is keen to assess its potential. Explains that a marketing and PR firm has been recently commissioned to research sponsorship in libraries. Concludes that while sponsorship clearly offers the potential of generating additional income it will never be the sole or even major part of library funding.

Keywords

Citation

Johnson, K. (1991), "Sponsorship as a Library Revenue Source", New Library World, Vol. 92 No. 12. https://doi.org/10.1108/EUM0000000002415

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited