Agricultural Marketing Systems: Horizontal and Vertical Integration in the Seed Potato Industry
Abstract
Reports on a comparative study of the types and degrees of horizontal and vertical integration within the seed potato industries of The Netherlands and Northern Ireland. Using an integration analysis grid, presents descriptive models of the integrative functions in both industries. Given the superior marketing performance of the Dutch industry, and the way in which this is facilitated by its highly integrated organizational structure, makes a case for the utilization of both horizontal and vertical integration in improving marketing performance in seed potato industries.
Keywords
Citation
Lamont, J.T.J. (1992), "Agricultural Marketing Systems: Horizontal and Vertical Integration in the Seed Potato Industry", British Food Journal, Vol. 94 No. 8, pp. 3-15. https://doi.org/10.1108/EUM0000000002362
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited