TY  - JOUR
AB  - In order to be successful overseas, British producers need to be
prepared to develop new formulations to suit foreign conditions.
Maintaining an overseas market share calls for the same high degrees of
resource commitment in time, people and money as most British companies
would need to make in maintaining their positions in the home market.
VL  - 93
IS  - 6
SN  - 0007-070X
DO  - 10.1108/EUM0000000002347
UR  - https://doi.org/10.1108/EUM0000000002347
AU  - Harding Geoffrey
AU  - Nicholls John
PY  - 1991
Y1  - 1991/01/01
TI  - Exporting in the Biscuit Industry
T2  - British Food Journal
PB  - MCB UP Ltd
SP  - 19
EP  - 24
Y2  - 2024/05/11
ER  -