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Exporting in the Biscuit Industry

British Food Journal

ISSN: 0007-070X

Article publication date: 1 June 1991

Abstract

In order to be successful overseas, British producers need to be prepared to develop new formulations to suit foreign conditions. Maintaining an overseas market share calls for the same high degrees of resource commitment in time, people and money as most British companies would need to make in maintaining their positions in the home market.

Keywords

Citation

Harding, G. and Nicholls, J. (1991), "Exporting in the Biscuit Industry", British Food Journal, Vol. 93 No. 6, pp. 19-24. https://doi.org/10.1108/EUM0000000002347

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited