Exporting in the Biscuit Industry

Abstract

In order to be successful overseas, British producers need to be prepared to develop new formulations to suit foreign conditions. Maintaining an overseas market share calls for the same high degrees of resource commitment in time, people and money as most British companies would need to make in maintaining their positions in the home market.

Citation

Harding, G. and Nicholls, J. (1991), "Exporting in the Biscuit Industry", British Food Journal, Vol. 93 No. 6, pp. 19-24. https://doi.org/10.1108/EUM0000000002347