TY  - JOUR
AB  - One of the major technological changes in food products over the
last decade has been the development of “lite” food and
drinks. These products have become regular items of purchase and
acceptance in UK diet. The principal areas of growth in the
“lite” market have been in sugar‐free drinks and low fat
foods. Whilst market growth has been stimulated by increased consumer
awareness of diet and nutrition, consumers are being influenced by the
image message associated with such products rather than a strict health
message. Harmonisation of European food law after 1992, especially in
respect of sweeteners, offers potential opportunities for further growth
in “lite” markets. Fat replacers are likely to provide an
area of future interest as long as concerns about the mass marketing of
synthetic foods do not dampen the market.
VL  - 92
IS  - 8
SN  - 0007-070X
DO  - 10.1108/EUM0000000002324
UR  - https://doi.org/10.1108/EUM0000000002324
AU  - Heasman Michael
PY  - 1990
Y1  - 1990/01/01
TI  - Nutrition and Technology: The Development of the Market for “Lite” Products
T2  - British Food Journal
PB  - MCB UP Ltd
SP  - 5
EP  - 13
Y2  - 2024/04/24
ER  -