Marketing Educational Institutions: Implications for Administrators
International Journal of Educational Management
ISSN: 0951-354X
Article publication date: 1 May 1990
Abstract
A trend towards a more competitive educational system which is obvious in several countries is expected to increase the rates at which schools, colleges, and universities respond to their environments and to enhance their creativity and innovativeness. To achieve these objectives, various strategies, such as open‐boundary admission policies, have been adopted. Consequently, educational institutions are beginning to adopt marketing strategies to attract students, staff, and funds. This adoption of marketing has several implications. These include harmonising a marketing philosophy with the institutional mission, creating appropriate organisational structures, and implementing marketing strategies.
Keywords
Citation
Michael, S.O. (1990), "Marketing Educational Institutions: Implications for Administrators", International Journal of Educational Management, Vol. 4 No. 5. https://doi.org/10.1108/EUM0000000001965
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited