TY  - JOUR
AB  - The establishment of a new independent school is described
retrospectively by the headmaster. As a manager he saw his constituency
as fourfold: pupils, parents, staff, governors. He must know, teach and
talk to pupils; treat every parent′s concerns with total attention;
engage his staff in every sense of the word; and satisfy his governors.
Public relations skills are of paramount importance at every level and
public relations with the world outside must be active not passive or
responsive.
VL  - 3
IS  - 4
SN  - 0951-354X
DO  - 10.1108/EUM0000000001957
UR  - https://doi.org/10.1108/EUM0000000001957
AU  - Higginbotham John E.
PY  - 1989
Y1  - 1989/01/01
TI  - The Management of an Independent School
T2  - International Journal of Educational Management
PB  - MCB UP Ltd
Y2  - 2024/04/25
ER  -