With the emergence of the European Community, a new type of transcultural and transformation leadership is required on the Continent. Examines the why and the what of preparing executives and managers for the new work culture now in the process of creation. For both the global marketplace and cultural renewal among the nations from the Atlantic to the Urals, provides insight into the leadership qualities to cultivate, in terms of technical competence, people skills, conceptual skills, judgement and character, as well as the characteristics for meta‐industrial leading. These include providing more open communication/information, creating more autonomy/participation, promoting the intrapreneurial/ entrepreneurial spirit, enhancing the quality of work life, generating innovative/high performing norms and standards, utilizing informal, synergistic organizational relations, advancing technology venturing and research/development. Considers innovative strategies of human resource management and development.
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