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FROM THE QUANTITY OF QUALITY TO THE QUALITY OF QUALITY: A NEW COMMANDMENT FOR THE 1990s

European Business Review

ISSN: 0955-534X

Article publication date: 1 February 1992

Abstract

The inventor of the first personal computer in the world advocates a conceptual shift in the way companies will have to nurture customers and seek innovations in products or services that were designed to satisfy yet to be defined needs.

Keywords

Citation

Giorgio Perotto, P. (1992), "FROM THE QUANTITY OF QUALITY TO THE QUALITY OF QUALITY: A NEW COMMANDMENT FOR THE 1990s", European Business Review, Vol. 92 No. 2. https://doi.org/10.1108/EUM0000000001894

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited