The inventor of the first personal computer in the world advocates a conceptual shift in the way companies will have to nurture customers and seek innovations in products or services that were designed to satisfy yet to be defined needs.
Giorgio Perotto, P. (1992), "FROM THE QUANTITY OF QUALITY TO THE QUALITY OF QUALITY: A NEW COMMANDMENT FOR THE 1990s", European Business Review, Vol. 92 No. 2. https://doi.org/10.1108/EUM0000000001894
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