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EUROPEAN SOUP AND INADEQUATE THINKING

European Business Review

ISSN: 0955-534X

Article publication date: 1 January 1992

Abstract

Proposes that greater attention should be paid to “design” thinking on grounds that traditional European thought (that progress will come about through natural evolutionary pressures controlled by the critical intellect) will be far too slow a process to shape responses to the problems facing us. We must think constructively, be ready to change our systems and to move simultaneously towards both bigger and smaller units – not either/or.

Keywords

Citation

de Bono, E. (1992), "EUROPEAN SOUP AND INADEQUATE THINKING", European Business Review, Vol. 92 No. 1. https://doi.org/10.1108/EUM0000000001892

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited