TY - JOUR AB - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/00070709110002571. When citing the article, please cite: Clive H. Wilson, (1991), “Developing and Marketing Dairy Product Brands in Europe”, British Food Journal, Vol. 93 Iss: 4, pp. 3 - 11. VL - 91 IS - 3 SN - 0955-534X DO - 10.1108/EUM0000000001885 UR - https://doi.org/10.1108/EUM0000000001885 PY - 1991 Y1 - 1991/01/01 TI - Erratum T2 - European Business Review PB - MCB UP Ltd Y2 - 2024/04/24 ER -