TY - JOUR AB - It is suggested that, with the coming of 1992 and the single European market, North American and European managers will be forming more joint ventures and will have to collaborate. Success will depend on managers developing a greater degree of cross‐cultural understanding. On the basis of observations of 100 “Looking Glass” simulations, it is claimed that Americans and Europeans are more alike than they are different. VL - 91 IS - 2 SN - 0955-534X DO - 10.1108/EUM0000000001876 UR - https://doi.org/10.1108/EUM0000000001876 AU - Wall Stephen J. AU - McHenry Robert PY - 1991 Y1 - 1991/01/01 TI - NORTH AMERICANS, EUROPEANS AND 1992 T2 - European Business Review PB - MCB UP Ltd Y2 - 2024/03/29 ER -