NORTH AMERICANS, EUROPEANS AND 1992

Abstract

It is suggested that, with the coming of 1992 and the single European market, North American and European managers will be forming more joint ventures and will have to collaborate. Success will depend on managers developing a greater degree of cross‐cultural understanding. On the basis of observations of 100 “Looking Glass” simulations, it is claimed that Americans and Europeans are more alike than they are different.

Citation

Wall, S.J. and McHenry, R. (1991), "NORTH AMERICANS, EUROPEANS AND 1992", European Business Review, Vol. 91 No. 2. https://doi.org/10.1108/EUM0000000001876