Success of Finnish Companies and the EC

Abstract

The people of Finland, along with those of other EFTA states, feel threatened by the Single Market and the possibility of a “fortress Europe”. EC membership is not considered politically viable for the Finns; and the author explores ways in which Finnish firms can continue to pursue their European marketing with success despite remaining outside the Community.

Citation

Honni, M. (1989), "Success of Finnish Companies and the EC", European Business Review, Vol. 89 No. 3. https://doi.org/10.1108/EUM0000000001826