There is no one best way to teach management and organizational behaviour to MBA students; job demands force educators to consider multiple course objectives as well as multiple methodologies for achieving these objectives. Suggests desirable objectives or outcomes and then identifies instructional methods that are the most appropriate for achieving the various outcomes. A focus on managerial job demands resulted in the identification of six outcomes: content knowledge, self‐knowledge, diagnostic skill, application skills, teamwork skills and self control. These outcomes and 13 instructional methods are presented in a matrix showing which outcomes are impacted by the different methodologies. Implications for the implementation of this multi‐method approach are discussed.
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