TY  - JOUR
AB  - The most important issues facing hospitality marketing, as it
enters the 21st century, are outlined, discussed and analysed from two
aspects: competitive conditions and new directions. Strategic trends are
predicted including product portfolio marketing; internal and
relationship marketing; inferential market research; computerised
marketing; indirect channels of distribution; customisation; global
marketing; guerilla and flanking marketing and green marketing.
Environmental scanning is held to be the only way of preparing for
volatile industry conditions.
VL  - 3
IS  - 3
SN  - 0959-6119
DO  - 10.1108/EUM0000000001675
UR  - https://doi.org/10.1108/EUM0000000001675
AU  - Crawford‐Welch Simon
PY  - 1991
Y1  - 1991/01/01
TI  - Marketing Hospitality into the 21st Century
T2  - International Journal of Contemporary Hospitality Management
PB  - MCB UP Ltd
Y2  - 2024/04/25
ER  -