Hotels and the Leisure Sector: A Product Differentiation Strategy for the 1990s

Abstract

The means by which leisure can provide a unique means of diversification from the traditional hotel markets of food and accommodation are outlined. These according to industry analysts are likely to demonstrate slow or even negative growth during the 1990s. The general trends in the leisure industry are examined and specific examples of leisure diversification are given with recommendations for effective space utilisation, management and marketing.

Citation

Vierich, W. and Calver, S. (1991), "Hotels and the Leisure Sector: A Product Differentiation Strategy for the 1990s", International Journal of Contemporary Hospitality Management, Vol. 3 No. 3. https://doi.org/10.1108/EUM0000000001673