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TO COACH, OR NOT TO COACH – THAT IS THE QUESTION! PART 2

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 June 1991

Abstract

This article is the second in a two‐part series. The first outlined why coaching is an imperative, the forces that create complexity, and the need to identify the behaviour that has to change as a critical first step in the coaching process. Part 2 explores the need for a coaching model; respect as a factor in the basic coaching relationship, the difference between counselling, tutoring, mentoring and performance improvement; the relationship between coaching and control; and the importance of setting the context if coaching interventions are to succeed. The material and the concepts behind the ideas explored are drawn from experience within the Lawson Mardon Group, a major international printing and packaging conglomerate with more than 40 businesses spread throughout six countries.

Keywords

Citation

Burdett, J.O. (1991), "TO COACH, OR NOT TO COACH – THAT IS THE QUESTION! PART 2", Industrial and Commercial Training, Vol. 23 No. 6. https://doi.org/10.1108/EUM0000000001580

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited