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ANGLO‐GERMAN MISUNDERSTANDINGS IN LANGUAGE AND BEHAVIOUR

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 March 1991

Abstract

Two “stories” are given to illustrate the cultural differences that exist between the Germans and the British. These are especially evident in the vagaries of speech and behavioural norms between the two countries; and unless recognised can seriously affect the outcome of business negotiations.

Keywords

Citation

Rothlach, R. (1991), "ANGLO‐GERMAN MISUNDERSTANDINGS IN LANGUAGE AND BEHAVIOUR", Industrial and Commercial Training, Vol. 23 No. 3. https://doi.org/10.1108/EUM0000000001574

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited