TY  - JOUR
AB  - An investigation into the process of cross‐fertilisation on MBA
programmes is reported. An interview schedule was devised as a basis for
discussions with a sample from each of three MBA programme types: open,
in‐company and consortial. It was concluded that: learning from and
acting upon ideas gained from fellow set members is seen as an important
element in the MBA programme by associates: cross‐fertilisation tends to
be recognised and recalled mainly in terms of personal skills; open sets
would potentially appear to be a better medium for fostering
cross‐fertilisation, but in‐company sets are more empowering in ensuring
the implementation of ideas from such cross‐fertilisation as does occur,
while consortial sets would appear to combine the best of both worlds
– though no evidence emerged to support this last contention.
Recommendations are made for further research.
VL  - 23
IS  - 3
SN  - 0019-7858
DO  - 10.1108/EUM0000000001573
UR  - https://doi.org/10.1108/EUM0000000001573
AU  - Oliver Carol
AU  - Pass Sandra
AU  - Taylor Jayne
AU  - Taylor Pam
PY  - 1991
Y1  - 1991/01/01
TI  - WHO CROSS‐FERTILISES MOST ON MBA PROGRAMMES?
T2  - Industrial and Commercial Training
PB  - MCB UP Ltd
Y2  - 2024/04/19
ER  -