Euromarketing: Charting the Map for Globalization

Abstract

Considers the European Community, which will be transformed into an internal Euromarket in 1993 by combining several elements of both national and international markets. Attempts to analyse the Euromarket as a global marketplace with all enabling conditions for globalization.

Citation

Dalgic, T. (1992), "Euromarketing: Charting the Map for Globalization", International Marketing Review, Vol. 9 No. 5. https://doi.org/10.1108/EUM0000000001549