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Euromarketing: Charting the Map for Globalization

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 May 1992

Abstract

Considers the European Community, which will be transformed into an internal Euromarket in 1993 by combining several elements of both national and international markets. Attempts to analyse the Euromarket as a global marketplace with all enabling conditions for globalization.

Keywords

Citation

Dalgic, T. (1992), "Euromarketing: Charting the Map for Globalization", International Marketing Review, Vol. 9 No. 5. https://doi.org/10.1108/EUM0000000001549

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited